MRB was fortunate to partner with Pappas Group on behalf of the .US “Kickstart America” campaign this April. The purpose? To thank two small business owners who have .US web addresses for using their service. This wasn’t any ordinary thank you, however. Actors cash-mobbed the unsuspecting stores armed with hidden cameras and iPhones, where they made purchases and discreetly filmed the action. At the height of the madness when items were flying off the shelves, a surprise team armed with balloons and banners; an a cappella group; and a RED camera entered the store and documented the special thank you, which included a personalized song. The reactions of the owners were perfect and priceless; and post-surprise interviews gave some insight into their stories and how .US has helped their businesses. These event-slash-film shoots were a unique, guerilla-style of filming that us here at MRB had a joy in creating and being a part of.
Check out the final products:
ParkFlorist.us
BikeWorks.us
And of couse, see them in action on the Kickstart America Homepage: http://www.about.us/lp/kickstart-america/
...Great news! We won a GOLD ADDY® Award for our original idea, Philly E-Lane, an April Fools prank we pulled on the city of Philadelphia! Onto the District 2 Comepetetion!
MRB Films joined with with Porter Novelli in DC to create an awareness campaign for the Alzheimer's Association with revealing portraits of caregivers that are intimate, emotional and at times, funny...
...The Council for Advancement and Support of Education (CASE) has acknowledged MRB Films as a Gold winner for the 2012 Circle of Excellence Award. Awarded in the General Information Videos category, MRB was acknowledged for their video for Johns Hopkins University School of Public Health, Malaria...
...armed with hidden cameras and iPhones, where they made purchases and discreetly filmed the action. At the height of the madness when items were flying off the shelves, a surprise team armed with balloons and banners; an a cappella group; and a RED camera entered the store...
Philly E-Lane! An April Fools Joke from MRB & the city of Philadelphia
04/06/2012
...MRB conceptualized and executed the campaign which included a faux press conference introducing the E-Lane, a dedicated sidewalk space exclusively for pedestrians who wish to use electronic devices while walking, as well as a web video documenting the entire event...
...By incorporating visual metaphor and capturing passionate statements from scientists, including Nobel laureate, Dr. Peter Agre, MRB created an emotional film that visualizes the disease from a very personal perspective...
...From sunrise to sunset director Bryan Elsom worked with our cast of top notch models (POLO, Calvin Klein, Diesel, etc) to breathe life into the luxury world of Men of Habit...
I'm sorry show business isn't for me. I'm goin' back to Allentown!
08/15/2011
...Gotta love shooting 4K footage at 48fps. With so much data captured you really can control the look of the piece in post. Apparently Peter Jackson is doing the same thing for his new film, The Hobbit... Great minds...
