Washington Gas hadn't been on TV in 22 years, so they needed something fresh. We collaborated with SmithGifford to create an anthem TV spot that incorporated a graphic split screen approach. The movement and composition of the personnel working at Washington Gas was mirrored by the framing of customers enjoying the benefits of natural gas. Director Bryan Elsom did extensive location scout photography with the agency to develop composites in the framing and compositional elements for the three day shoot.
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Washington Gas DIRECTOR: Bryan Elsom
Washington Gas DIRECTOR: Bryan Elsom
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SYNOPSIS
Washington Gas hadn't been on TV in 22 years, so they needed something fresh. We collaborated with SmithGifford to create an anthem TV spot that incorporated a graphic split screen approach. The movement and composition of the personnel working at Washington Gas was mirrored by the framing of customers enjoying the benefits of natural gas. Director Bryan Elsom did extensive location scout photography with the agency to develop composites in the framing and compositional elements for the three day shoot.
